Advertising Effectiveness White Papers, Software Downloads, Definition and Webcasts

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Advertising Effectiveness Reports

Total cost of ownership: How much are you really spending to host your ad server? sponsored by OpenX WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting. Posted: 23 Feb 2011 \| Published: 23 Feb 2011 TOPICS: Ad Serving \| Ad Tracking and Analysis \| Advertising \| Cost Benefit Analysis \| CRM Hosting \| Server Management \| Server Software \| Systems Management \| Systems Management Software \| TCO

How Ready Are You for Account-Based Marketing? sponsored by TechTarget WHITE PAPER: How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM. Posted: 08 Feb 2021 \| Published: 24 Sep 2019 TOPICS: Business Intelligence \| Business Intelligence Software \| Marketing \| Sales \| Sales and Marketing Software

SDR Pro Tip: Real Purchase Intent Data from TechTarget Delivers Better ROI sponsored by TechTarget WEBCAST: Operatix is an international expert at creating meetings and opportunities for great tech companies. Watch this video to see why Operatix uses Priority Engine™ from TechTarget to boost meeting acceptance and opportunity yields, reduce no-shows and increase their ROI. Posted: 08 Feb 2021 \| Premiered: Apr 8, 2020 TOPICS: Market Research \| Market Segments \| Marketing \| Sales \| Sales and Marketing Software \| Sales Channels \| Sales Consulting Services \| Sales Force Automation

How Sales and Marketing Can Thrive on Real Purchase Intent sponsored by TechTarget WEBCAST: More than half of B2B brands say they rely on purchase intent data, yet research suggests most marketers lack access to the people actually exhibiting intent. Watch this video to see how TechTarget’s publisher-based model provides access to the active, opted-in prospects you need to hit your KPIs and grow your business. Posted: 08 Feb 2021 \| Premiered: Apr 9, 2020 TOPICS: CRM \| Customer Privacy \| Customer Profiles \| Customer Retention \| Customer Satisfaction \| Customer Self-Service \| Marketing

Map Content to the Buyer’s Journey sponsored by TechTarget WHITE PAPER: Open this white paper to learn how to map content to your buyers’ buyer journeys to get them the information they need, and sales made. Posted: 08 Feb 2021 \| Published: 18 Nov 2019 TOPICS: Marketing

Webcast: Thinking Strategically About ABM sponsored by TechTarget and Marketo WEBCAST: Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017. Posted: 29 Mar 2017 \| Premiered: Mar 29, 2017 TOPICS: CRM \| CRM Best Practices \| Marketing \| Marketing Information Systems \| Marketing Literature

Customer Engagement Strategies Hinge on Social Media Savvy sponsored by Bazaarvoice EGUIDE: Social media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool. Posted: 20 Oct 2016 \| Published: 19 Oct 2016 TOPICS: CRM \| Customer Data Integration \| Customer Retention \| Customer Satisfaction \| Data Analytics \| Data Integration \| Market Research \| Market Trends \| Marketing \| Sales \| Social Computing \| Social Networking

Creating Personalized Experiences with Real-Time Insights for CEM sponsored by OpenText EGUIDE: Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences. Posted: 28 Mar 2017 \| Published: 21 Mar 2017 TOPICS: Business Intelligence \| Business Intelligence Software \| Cloud Computing \| Cloud CRM \| Cloud Management \| CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Data Analytics \| Data Integration \| Data Management \| Data Management Software \| Marketing \| Mobile CRM \| Personalization \| POS \| Sales \| Sales and Marketing Software \| Sales Channels

Improving Your Sales Performance with the Right Tools, Strategy sponsored by Xactly EGUIDE: The goal of any business is to have a successful sales department. In this expert e-guide, learn what you need to do to improve your sales strategy. Discover how to overcome hurdles when choosing the right sales tools and applications for your business. Posted: 07 Mar 2017 \| Published: 01 Mar 2017 TOPICS: CRM \| CRM Software \| Marketing \| Sales \| Sales and Marketing Software	All resources sponsored by Xactly

Building a Winning Sales Management Strategy sponsored by Xactly EGUIDE: Companies that want to grow often focus on the wrong tactics in their sales management strategy. This can not only lead to missed opportunities, but also to a waning sales culture. In this expert e-guide, discover 4 myths about sales management strategy and 5 tactics that will help you strengthen your sales culture. Posted: 27 Feb 2017 \| Published: 27 Feb 2017 TOPICS: CRM \| CRM Best Practices \| CRM Software \| Marketing \| Sales \| Sales and Marketing Software \| Sales Orders \| Sales Representatives	All resources sponsored by Xactly

Advertising Effectiveness Reports