EBOOK:
Predictive analytics can help businesses look for meaningful patterns in data, then build models that forecast what is likely to happen in the future.
ESSENTIAL GUIDE:
This guide from CEB, a membership group for business leaders, offers research-based advice for CIOs on how to drive the digital strategy in their organisation.
EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
EGUIDE:
In this e-guide, learn how Singapore's central bank as well as universities and research facilities are driving the adoption of analytics and data science, and how SAS is prepping its marketers for the data flood.
EZINE:
In this issue, discover how to navigate the complexity of channel partner programmes to best foster relationships, how business intelligence software is helping companies look beyond Covid-19, and why leaders are looking forward to 2021
EBOOK:
In this 14-page buyer's guide, Computer Weekly looks at how firms adapt to new behaviors, as well as utilize deep learning to gain better insights and use intelligent analytics apps to enhance interactions.
PRESENTATION:
A look forward to the 12 months ahead for IT leaders and the key trends of the coming year - this presentation came from Spencer Izard, chief analyst in the enterprise advisory team at Ovum, discussing the major technology trends for this year.
EGUIDE:
Business intelligence and analytics is an ever-changing landscape. In this 20-page buyer's guide, Computer Weekly looks at firms' search for data scientists, how modern business intelligence works for big data and the role DevOps can play in navigating a data onslaught.
EGUIDE:
This guide offers a collection of our most popular articles for IT leaders during the first few months of 2016, examining the changing role of CIOs and how to enhance their relationships with their peers across the business.
