EBOOK:
In this e-book, “Evolving Persona Thinking to Win More Business,” we discuss how to use prospect-level intent data to engage buying groups in target accounts so you can identify and capture real demand, real opportunities, and real buyers by eliminating gaps in your tactical execution.
WHITE PAPER:
In this white paper, learn how to build a successful ABM foundation with data-driven account selection and modeling. Explore 4 signs your company is failing with ABM account selection, and discover how to match your account selection with active demand in your market.
EBOOK:
TechTarget has already helped hundreds of tech vendors leverage intent data to power the most important elements of their ABM programs and achieve real success - read this e-book for 6 practical steps to help you build, execute, and scale smarter ABM.
EGUIDE:
In this expert e-guide, discover the new features of the Salesforce Wave Analytics platform, as it now offers analytics for B2B marketing and financial services without users having to leave the platform. Plus, Adam Bataran from Bluewold Group LLC offers insight into Wave's ability to overcome data integration challenges.
EGUIDE:
In this expert e-guide, find out why integrating sales and marketing is essential for making the most of every customer contact in today's e-commerce landscape. Discover how a new way of approaching your revenue cycle, revenue performance management (RPM) can enhance customer interactions with this powerhouse combination.
EGUIDE:
How do you build a successful sales team from scratch? In this e-guide, learn how Russ Hearl, Vice President of Global Sales at DoubleDutch, was able to shape an ef- ficient team from the ground up.
EGUIDE:
There are many marketing automation platforms to choose from, so it is critical that you choose the one that best meets your organization's needs. In this e-guide, uncover which 5 must-have features to look for in a marketing automation platform and find a further outline of their clusters of features.
sponsored by Canon Information & Imaging Solutions
VIDEO:
Many savvy sales teams already have easy access to customer data on mobile devices and laptops, but for most companies, printing estimates on-the-go is still a challenge. In this brief video, learn how Forms and Print Services for Salesforce lets you easily create a well-organized estimate that can be previewed or printed to any printer.
EGUIDE:
This e-guide explores how implementing compensation management software and "leading from the trenches" by making a few cold calls yourself can successfully take your sales team to the next level.
CASE STUDY:
This case study tells the story of how one organization was able to improve lead management and business prospects while reducing the sales cycle with a new CRM solution.
