Sales Literature Reports

How to Use Email Marketing to Nurture Third-party Leads
sponsored by TechTarget
EBOOK: More than half of B2B buyers will end sales calls if reps don’t know enough about their companies. That’s why it’s so important to have a solid plan for nurturing third-party leads. Download this eBook for tips on how you can use email marketing to nurture third-party leads.
Posted: 08 Feb 2021 | Published: 07 May 2020

TechTarget

Driving Short-Term Quota Attainment by Aligning Marketing to Sales
sponsored by TechTarget
WEBCAST: Watch this interactive webinar featuring Nancy Nardin, Founder of Smart Selling Tools and one of the world’s leading experts on sales technology and process, explores what Sales really needs from Marketing right now and provides clear insight on how teams can align to reach revenue goals in the near term.
Posted: 08 Feb 2021 | Premiered: Dec 29, 2020

TechTarget

3 C’s for Understanding Real Intent Data: Context, Content and Contacts
sponsored by TechTarget
EBOOK: To help you select the best intent data provider for your business, we have built a simple framework to guide you in your decision. In the e-book, we review the different types of intent available and examine the 3 key attributes necessary for intent data to be effective and actionable
Posted: 08 Feb 2021 | Published: 21 Oct 2020

TechTarget

Parts 8 and 9 Measurement, KPIs and the Role of Awareness
sponsored by TechTarget
EGUIDE: 90% of C-suite buyers say brand is influential in shortlisting the buying process—and there’s good reason why. Download this guide to explore the impacts brand awareness and advertising can have on demand generation, and learn how you can establish accurate KPIs to track activity.
Posted: 08 Feb 2021 | Published: 20 Jan 2020

TechTarget

Infographic: Europe Media Consumption Study Results
sponsored by TechTarget ComputerWeekly.com
DATA SHEET: TechTarget has surveyed 730 IT professionals in Europe on their media consumption habits. Check out the key results on this infographic.
Posted: 08 Jun 2017 | Published: 08 Jun 2017

TechTarget ComputerWeekly.com

Intel Technology Provider
sponsored by Intel
PRODUCT OVERVIEW: Designed for Business Resellers, Intel® Technology Provider has been designed specifically to support your technology sales and marketing efforts and enhance long term relationships with your customers. Read on to learn more.
Posted: 01 Nov 2010 | Published: 01 Nov 2010

Intel

Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services
sponsored by AT&T Corp
WHITE PAPER: Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.
Posted: 28 Oct 2011 | Published: 28 Oct 2011

AT&T Corp

The Definitive Guide to Engaging Content Marketing
sponsored by Marketo
RESOURCE: This featured resource considers content marketing as a solution to help cut through the noise and capture client attention. Read on to find out the essentials of content marketing.
Posted: 22 Jan 2015 | Published: 22 Jan 2015

Marketo

Content Marketing Essentials: Reach Customers Without Breaking Budgets
sponsored by Marketo
WHITE PAPER: This white paper considers 7 content marketing essentials to deliver quality messages without destroying your budget. Access to now see what your enterprise can do to spike lead generation with the right marketing message.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

Marketo

Improving the Success of Your Enterprise's Email Marketing Campaigns
sponsored by Teradata
WHITE PAPER: This document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata