LANDING PAGE:
BrightTALK wants to hear from you! We are conducting our annual survey and we'd love to learn about how you research industry topics and engage with content. This survey digs into how you keep up-to-date on industry trends, the type of content that interests you, and how you currently consume digital content.
EGUIDE:
After surveying near 500 European IT sector professionals, the jury is out on what companies across the continent will be spending on in 2021. We dive into what spend will be easier to justify, if budgets for IT companies are on the rise or fall and what the 2021 project rankings are for most in the new year.
WHITE PAPER:
This whitepaper reviews the three main capabilities that organizations need to focus on in order to make intelligent business choices and steer their organization in the right direction.
TECHNICAL ARTICLE:
With the advent of Service-Oriented Architecture (SOA), the business analyst now has to think about issues such as IT services and how to define business logic as rules for easier and faster change cycles. Thus, a new position called the business rules analyst has emerged. This article will examine the role of this new star in the business world.
WHITE PAPER:
Estimates say through 2015, more than 90% of business leaders will view content information as a strategic asset, yet fewer than 10% will quantify its economic value. This whitepaper dives into the world of embedded analytics, and how they impact a company's financials. Read on to see the ROI success of bussinesses that leverage embedded analytics.
PRESENTATION TRANSCRIPT:
In this presentation transcript, find out how monitoring your mobile performance for ROI can accelerate and maximize your mobile investment. Join Patrick Lightbody, Director of Product Management at Neustar Webmetrics, as he discusses how to interpret real ROI and take action based on the results.
CASE STUDY:
This case study describes how MSU leveraged business intelligence and predictive analytics to gain deep insight into an individual alum's potential to give.
WHITE PAPER:
Accurate decision making is key to your company's survival. Read this paper to learn how collaborative business intelligence (BI) can help streamline the decision making process. Learn to optimize efficiency and business transparency by creating a collaborative BI framework that connects BI information and decisions to business outcomes.
