Analytical CRM White Papers

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An Introduction to ABM Scoring
sponsored by TechTarget
WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 08 Feb 2021 | Published: 19 Jul 2019

TechTarget

Speech Analytics: The Simple Definition
sponsored by Calabrio, Inc.
WHITE PAPER: What is "Speech Analytics," exactly, and why is it important? Find out how the latest wave of Speech Analytics offerings are used in call center communication today and what the benefits are.
Posted: 20 Jun 2011 | Published: 20 Jun 2011

Calabrio, Inc.

Powering the Cross-Channel Customer Experience with Oracle’s Complete Commerce
sponsored by Oracle Corporation
WHITE PAPER: Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers. Complete Commerce can help you unify your customer's experience, personalize their journey, maximize engagement and optimize the execution along the way.
Posted: 01 Mar 2012 | Published: 01 Mar 2012

Oracle Corporation

New Opportunities for Business Intelligence: Seven Ways to Deliver a Superior Customer Experience Now
sponsored by Information Builders
WHITE PAPER: Customer service has a profound impact on profitability. And even more, you have to think about your reputation in this age of social media. Read this informative white paper analyzing seven exciting technology innovations that can empower businesses to optimize customer service in today's multi-channel world.
Posted: 30 Apr 2013 | Published: 30 Apr 2013

Information Builders

Making the Most of Customer Data Using CRM Analytics
sponsored by TechTarget Customer Experience
WHITE PAPER: Explore this expert e-book for advice on choosing a CRM platform that suits your needs, and learn how to construct a well-defined plan to put social media analytics into a broader enterprise context.
Posted: 02 Apr 2013 | Published: 02 Apr 2013

TechTarget Customer Experience

Addressing changing customer behavior
sponsored by IBM
WHITE PAPER: This resource offers valuable insight to help you better understand customer behaviors and improve online customer experiences.
Posted: 13 Nov 2013 | Published: 31 May 2013

IBM

Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans
sponsored by WebTrends
WHITE PAPER: With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.
Posted: 12 Apr 2013 | Published: 12 Apr 2013

WebTrends

Predictive Analytics: Driving the Right Customer Interactions at the Right Time
sponsored by IBM
WHITE PAPER: This white paper explores how predictive analytics can drive customer intimacy by facilitating effective one-on-one interactions.
Posted: 20 Feb 2015 | Published: 31 May 2010

IBM

Big Data: Delivering an Agile Infrastructure for Time-Critical Analytics in Telecommunications
sponsored by IBM
WHITE PAPER: This resource examines how big data analytics is helping communications service providers (CSPs) to better understand customer behaviors, drive customer loyalty, and improve experiences. Inside, discover an enterprise-grade infrastructure designed for big data workloads.
Posted: 15 Nov 2013 | Published: 31 Oct 2013

IBM

Predictive Analytics for Market Basket Analysis
sponsored by IBM
WHITE PAPER: In this paper, learn how retailers are using predictive analytics to uncover patterns in the products purchased together to differentiate assortment, merchandise stores and develop combined product offers to drive sales and profits.
Posted: 20 Feb 2011 | Published: 20 Feb 2011

IBM