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In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
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The following white paper explores the current content delivery challenges facing businesses today, but with a focus on delivering video to mobile devices. Also learn about a technology consideration that can provide your users with a superior digital experience without putting more pressure on available resources.
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Access the following white paper to uncover new, innovative approaches to digital experience performance monitoring. Get a firsthand look at how you can develop a more comprehensive measurement model, predict outcomes, and more.
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New social business solutions eliminate the traditional service trade-offs, providing an optimal combination of assisted peer-to-peer support communities, call deflection, selective escalation and productivity-enhancing collaboration. The result? Reduced call volume and faster resolution times, happier customers and lower costs.
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Access the following white paper to discover a CMS solution that can prepare your business and all of its content for the rapid influx of mobile internet use. See how with smart content marketing you can improve customer loyalty and reduce attrition, and more.
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In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
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This white paper explores the basics of web analytics and why they're important, what metrics you should track, and how you can use this information to optimize your site and encourage customers to visit often and buy more.
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The following white paper details an approach to social media that integrates social media and existing consumer information to create a 360-degree view of the customer.
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Click on the link below to access the following white paper to discover a solution to the antiquated methods of Web data management. Learn how Web data automation can effectively mitigate errors, cut costs, and give your company a sharper competitive edge.
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This white paper describes the benefits of moving beyond traditional BI tools for analyzing massive amounts of granular, event-level data.
